Key Responsibilities:

• Social Media Management:
  • Develop, curate, and manage published content across social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
  • Monitor social media channels for trends and audience engagement; respond to comments and messages promptly.
  • Analyze social media performance metrics and report on performance regularly.
• Content Creation:
  • Assist in creating original content (text, images, videos) for social media campaigns and website updates.
  • Collaborate with the marketing team to ensure brand consistency across all platforms.
• Administrative Support:
  • Perform general administrative duties, including scheduling, correspondence, and file management.
  • Assist in the coordination of events and marketing initiatives.
  • Maintain organized digital and physical files to support team operations.
• Research & Development:
  • Stay updated on the latest social media trends, tools, and best practices.
  • Conduct market research to inform content strategy and improve engagement.

Social Media Responsibilities

1. Content Creation: Develop and curate engaging content for social media platforms (posts, images, videos).
2. Scheduling Posts: Use scheduling tools (like Buffer or Hootsuite) to plan and automate posts.
3. Monitoring Engagement: Track and respond to comments, messages, and mentions promptly to foster community interaction.
4. Analytics Reporting: Analyze social media metrics to assess the performance of campaigns and posts and make recommendations for improvement.
5. Trends Research: Stay updated on industry trends and competitor activity to adjust strategies accordingly.
6. Campaign Support: Assist in planning and executing social media marketing campaigns.
7. Graphic Design: Create visuals for posts using design tools (like Canva).
8. Community Management: Engage with followers and encourage user-generated content to build brand loyalty.

Administrative Responsibilities

1. Data Entry: Maintain databases and manage contact lists, ensuring information is up to date.
2. Calendar Management: Assist in scheduling meetings, appointments, and events, while coordinating logistics.
3. Document Preparation: Draft, format, and proofread documents (reports, presentations, and correspondence).
4. Email Management: Monitor and manage incoming emails and respond on behalf of management when necessary.
5. File Organization: Keep digital files organized and ensure easy access to important documents.
6. Research: Conduct research to support various tasks or projects as needed (e.g., market trends, competitor analysis).
7. Support Team Collaboration: Facilitate communication within the team and with external partners.

Qualifications:

• At least a degree in marketing, communications, or a related field preferred.
• Previous experience in social media management or administrative support is a plus.
• Strong written and verbal communication skills.
• Proficient in using social media platforms and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Excellent organizational skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Organizational and multitasking abilities.
• Familiarity with administrative software (e.g., Microsoft Office, Google Workspace)